2025 AFF Baltimore Silver Addy Award Winner

Client

DTRA JSTO

The Defense Threat Reduction Agency’s Chemical and Biological Technologies Department in its role as the Joint Science and Technology Office for the Chemical and Biological Defense Program

Agency

ADG Creative

Year

2024

Project Overview

DTRA JSTO holds a bi-annual conference focused on biological and chemical defense where people from various industries (academic, government, military, and private sector) come together to network and share their research. The theme for the 2024 conference was "Focus Forward". Our team kept this at the forefront of our minds as we developed the brand that dictated the look and feel of all the conference products. We produced poster signs, banner stands, large entry way signs, digital signage, print/digital flyers, social media graphics, email templates, and animations.
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The brand development started with one of the first products that we produced for the "first phase" of the conference which was a flyer created by my colleague. This "first phase" was the Call for Papers phase where scientists, researchers, and students submitted their research abstracts for review so that they could present their work. Subsequently, the design for the Call for Papers phase influenced the "second phase" of the conference which was the Registration phase. As the name states, this was when attendees and vendors registered. Leading up to the conference, they also received updates on featured speakers, the conference agenda, and other important information to prepare for the event.

Assets used to create the Call for Papers and Registration flyers originated from Getty Images and were then modified to fit our needs. All products we created for the conference essentially stemmed from these two flyers and used many of the same elements if not similar.

Call for Papers Flyer

Registration is Open Flyer

Plenary session room where Keynotes were held

My Contributions

I expanded upon the brand identity while I created the following products for the conference:

Social media graphics
Email templates and graphics
Digital signage for on-site use
Cover slides for Division Overview Briefs
Poster signs for onsite use
Floor decals for onsite use
Letterhead template for internal use

Social Media

The center orb and gradients in these graphics were produced by my colleague with the guidance of our Art Director. I took those assets and created many of the social graphics while following the style of the flyers. The Call for Papers phase primarily took on an orange look while the Registration phase was a navy blue.

Social Media Profiles

The profile and header graphics were switched out as we transitioned between phases.

Email Templates & Graphics

The original header animations were produced by ADG's video team. Since the client's email platform had upload file size limitations, we took screenshots of the animation which I then parsed through to turn into a short gif.

Digital Signage

Housekeeping slides were shown in session rooms throughout the venue. They animated passively in-between sessions to keep attendees informed about information such as the current room number, wifi network/password, and how to download the conference app.

Student Travel Awards slides were shown during one of the Plenary Sessions. They recognized college and postdoctoral students that received travel scholarships to attend the conference and present their research.

Cover slides for Division Overview Briefs

The Division Chiefs at DTRA JSTO required PowerPoint cover slides for their presentations at the conference. The images and textures used reflected the unique specialties of each Division.

Kiosk Graphic

We extended the conference branding on the iPad kiosk screens used for contactless check-in.

22 x 28 Posters

These posters were displayed outside session rooms and showed the title of those sessions. The various colors and images represented different "Key Focus Areas" that those sessions were categorized under. All sessions and topics were related to protecting "the joint force and the nation through transformational solutions in chem-bio defense science and technology".

CBD S&T 2024 Conference

2025 AFF Baltimore Silver Addy Award Winner